Morgenbericht is funded through a mix of display advertising, affiliate links, commercial partnerships, sponsored content and newsletter sponsorships. This page explains how those revenue streams work, how we keep them separate from our editorial independence and how you can get in touch about advertising or partnership opportunities.
How is Morgenbericht funded?
Morgenbericht relies on multiple revenue sources to remain independent and sustainable. We accept display advertising from third‑party networks and direct advertisers, we operate affiliate links that earn a commission when readers make purchases, we publish clearly labelled sponsored content and we license our journalism to other outlets. A full breakdown of our ownership and funding structure is available on our ownership and funding page.
None of these commercial arrangements determine our editorial conclusions. Our newsroom, led by editor‑in‑chief Christian Busch, makes all content decisions independently. Sponsored material is always labelled, and affiliate links are disclosed in accordance with Swedish and EU consumer protection law.
What are affiliate links and how do we use them?
Affiliate links are special URLs that allow Morgenbericht to earn a small commission if you click through and make a purchase from a partner retailer. We use them sparingly, typically in product reviews, comparison pieces or reader‑guide articles where a commercial link is genuinely useful.
Every article that contains affiliate links includes a clear disclosure, usually near the top or at the point of the link. The commission does not affect which products we write about or what we say about them. Our journalists and editors – including economy reporter Anna Möller and culture editor Martin Franke – evaluate items solely on editorial merit. If a link is present, it is because the product is relevant to the story, not because of a financial arrangement.
Does advertising influence your editorial content?
No. Morgenbericht maintains a strict separation between commercial operations and editorial decision‑making. The sales and partnerships team handles advertising and sponsorship deals; the newsroom, under Redaktionschef Christina Hoffmann, manages all editorial content. No advertiser, sponsor or partner can review, approve or veto a story before publication.
Our editorial policy explicitly states that commercial relationships never determine journalistic conclusions. Any material that is paid for – whether a sponsored article, a native advertising unit or a newsletter placement – is clearly labelled as such. Readers will never encounter undisclosed paid content.
How can I advertise or partner with Morgenbericht?
If you are interested in display advertising, sponsorship of our daily newsletter or a broader commercial partnership, please contact our advertising team at advertising@morgenbericht.de. For content licensing, syndication or other strategic collaborations, write to partnerships@morgenbericht.de. Both addresses are managed by our commercial department in Gibraltar.
We also work with agencies and brands on sponsored content. Our full sponsored content policy outlines the editorial guidelines, labelling requirements and approval processes that apply to all such material. We only accept sponsorships that fit our editorial mission and that do not compromise reader trust.
What you can expect from us
You can expect full transparency about how Morgenbericht makes money, and you can trust that our journalism is never bought or influenced by advertisers. Every piece of sponsored or commercial material is clearly distinguished from news, analysis and background reporting. Affiliate links are disclosed, and we do not use hidden tracking or deceptive practices.
Our fact‑checking team, led by Helena Jäger, verifies all claims before publication – including any commercial or sponsored content. The same standards apply across the board. If you see an article, it has been reviewed by a human editor and meets our fact‑checking policy requirements.
Questions or concerns?
If you have a question about a specific advertisement, an affiliate link or a sponsored piece, please contact our reader services team at info@morgenbericht.de. For formal complaints about advertising or sponsorship disclosures, our legal department can be reached at legal@morgenbericht.de. You can also visit our contact page for full details.
We take editorial independence seriously. If you believe any content has been improperly influenced by a commercial interest, we want to hear about it. Your trust is the foundation of Morgenbericht’s work, and we are committed to maintaining it.