Morgenbericht (morgenbericht.de) is committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how Morgenberich Media Ltd., a private company registered in Gibraltar (company number C 92009, Malta Business Registry) with registered office at Office 9, Business Centre, Valletta, 0000, collects, uses, stores and shares your personal data when you visit our website or interact with us. It also outlines your rights and how to exercise them. For information on how we use cookies, please see our Cookie Policy.
What personal data do we collect and why?
We collect only the personal data that is necessary for the specific purpose for which you provide it. This may include your name, email address, IP address, browser type and usage data when you sign up for our newsletter, contact us via info@morgenbericht.de, submit a tip through our tip page, or engage with sponsored or affiliate content.
We use this data to deliver the requested service – such as sending newsletters, responding to enquiries, verifying tips, improving our site, and complying with legal obligations. We do not collect sensitive personal data (e.g., race, political opinions, health) unless you voluntarily provide it in a tip or correspondence, in which case we process it only with your explicit consent.
Who is responsible for your data under UK GDPR?
Morgenberich Media Ltd. is the data controller for personal data collected through morgenbericht.de. The company is registered in Gibraltar and operates under the oversight of the Gibraltar Regulatory Authority as the lead supervisory authority, but we recognise our obligations to UK data subjects under UK GDPR.
Our Chefredaktör, Christian Busch, is ultimately responsible for editorial decisions and data protection standards. For specific data protection queries, you can contact our data protection point of contact via info@morgenbericht.de or by post at our registered office. We also have a fact-checking lead, Helena Jäger, who oversees verification of any personal data allegations in our reporting.
What is our lawful basis for processing personal data?
We rely on several lawful bases depending on the context. When you subscribe to our newsletter via our newsletter page, we process your email address based on your consent, which you can withdraw at any time. For responding to editorial enquiries or tips, we process data under legitimate interest – namely, the need to verify sources and maintain journalistic integrity.
Where we place cookies (other than strictly necessary ones), we obtain your prior consent as explained in our Cookie Policy. For legal or compliance purposes – for example, responding to a valid court order – we process data to meet our legal obligations. We never sell your personal data to third parties.
How do we use cookies and similar technologies?
We use cookies and similar tracking technologies to ensure the proper functioning of our website, analyse visitor behaviour, and deliver personalised content and advertising – all in accordance with UK GDPR and the Privacy and Electronic Communications Regulations. Please read our separate Cookie Policy for detailed information on the types of cookies we use, their purposes, and how you can manage your preferences.
Your cookie consent is stored and can be updated at any time via the cookie settings tool on our site. We do not use cookies to collect personal data beyond what is disclosed in the Cookie Policy, and we never combine cookie data with other data for profiling without your explicit consent.
How long do we retain your data?
We retain personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. For example, newsletter subscription data is kept until you unsubscribe; tip submissions are kept for up to two years for verification purposes unless a longer retention is needed for a public interest story.
We review our retention periods regularly and securely delete or anonymise data when it is no longer needed. If you request erasure, we will comply within one month provided no overriding legal or journalistic obligation exists (such as the need to defend a legal claim).
What are your rights under UK GDPR?
You have the right to access, rectify, erase, restrict processing, object to processing, and port your personal data. You also have the right to withdraw consent at any time where processing is based on consent. To exercise any of these rights, contact us via info@morgenbericht.de with your request.
We will respond within one calendar month, unless the request is complex or you have made multiple requests, in which case we may extend by two further months. If we cannot process your request because of an exemption under UK GDPR (e.g., journalistic exemption), we will explain why. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unsatisfied with our response.
Do we transfer data outside the UK?
We may transfer personal data to servers located outside the UK, including in Sweden and Germany where our editorial team operates, and to our registered office in Gibraltar. Gibraltar is subject to UK GDPR equivalence regulations, and all transfers are covered by appropriate safeguards, such as UK International Data Transfer Agreements or Standard Contractual Clauses.
Where we use third-party service providers (e.g., newsletter platforms, analytics tools), we ensure they comply with UK data protection law through contractual clauses and data processing agreements. We do not transfer data to countries without adequate protection unless you have provided explicit consent or it is necessary for a legal claim.
What you can expect from us
You can expect us to be transparent about how we handle your personal data, to never sell it, and to respond promptly to any data protection queries. Our editorial team – including Chefredaktör Christian Busch, Redaktionschef Christina Hoffmann, and fact-checking lead Helena Jäger – is trained on data protection principles. We also follow the same standards described in our Editorial Policy and Fact-Checking Policy when handling personal data in a journalistic context.
Morgenbericht is an independent news publisher, and our commercial relationships – with advertisers, affiliates, and sponsors – never determine how we process your data. Any sponsored content is clearly labelled, as set out in our Sponsored Content Policy. If you believe we have failed to meet these standards, please contact us immediately.
Questions or concerns?
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact our editorial team via info@morgenbericht.de or write to our data protection point of contact at the registered office: Office 9, Business Centre, Valletta, 0000, Malta. You may also call our main phone: +356 2138 9009. For editorial complaints, please refer to our Complaints Procedure. If you are not satisfied with our response, you have the right to raise a concern with the Gibraltar Regulatory Authority or the UK Information Commissioner’s Office.
This policy was last updated on 1 January 2025. We will notify you of any material changes via a notice on our website or by email if we have your contact details.